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Friday, 3 June 2011

"If you stick a beautiful skinny girl on the cover of a magazine you sell more copies."

In today's society, we have become accustom to seeing skinny women advertising the latest collections or strutting their stuff down Fashion Week's catwalks. One minute we're too thin - the next - we're too fat. We pretty much can't win! One of the first port of calls to point the finger of blame usually gets thrown at the fashion industry and magazines. But at the end of the day, it's alright for women to complain or be 'outraged' at a gaunt model, but if those same women are still purchasing the magazines, then there is an obvious supply for them. Modelling agency, Premier said "women who bought fashion magazines featuring thin models were as much to blame as the editors and advertisers who used them" (

But alas (yes, I did just use the word 'alas'!), some recent news may confirm that the current norms may be fast changing. VOGUE Italia, high renowned and respected magazine have surprised readers by featuring three plus-sized models on the June 2011 front cover. To have landed the front cover of such a prestigious magazine is a wonderful achievement as that positive body image will now be transported globally and hopefully will begin to chip away at the 'thin is in' mantra. 

The reason for what some would describe as a 'bold move' is down to editor Franca Sozzani's recent campaign against pro-anorexia websites. In her statement (which can be found here: she shares her research findings about the dark thoughts such websites encourage, ultimately which evolve into a battle between users as to who is the skinniest.

Sozzanni admits: "Fashion has been always blamed as one of the culprits of anorexia, and our commitment  is the proof that fashion is ready to get on the frontline and struggle against the disorder."

She has currently set up a petition against pro-anorexia websites which can be found on the link above. "Vogue Italia, the magazine par excellence that deals with and promotes aesthetics and beauty, has decided to make use of its  authority and its readers on the web (over one million of contacts per month), to battle against anorexia and collect signatures with the final goal of shutting such sites down." (taken from her official statement on VOGUE Italia ( To sign the petition and get behind a fantastic campaign - visit the link above. 

(Title quoted by Premier, the London-based model agency - BBC research piece into anorexia:

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