A British lifestyle blog

Wednesday, 6 March 2013

Review: Rimmel Wake Me Up Foundation

Rimmel Wake Me Up foundation in 'True Nude'
PRODUCT

I wear foundation unfortunately pretty much everyday. Unfortunately, because I wish I could be blessed with beautiful skin to go 'bare' but sadly this is not the case. On the plus side, it means I try a lot of different products and brands. One of the most hyped about High Street foundations has to be Rimmel's Wake me Up Foundation. Fronted then none other than Miss Moss, it's received rave reviews with people comparing its quality to that of higher ended brands.

Whilst Rimmel is one of my favourite high street beauty brands, I've never really tried any of their foundations. Not because I haven't wanted to, I just tend to find a product that I like or I think works for me and then stick with it. But after all the commotion about this particular foundation, I had to try it.

Priced at £8.99 it's considerably cheaper than what I'd normally pay and probably cheaper than the average high street foundation with brands like L'Oreal and Max Factor charging roughly between £10-£12.

My first impressions were mixed. I do really like the design. The bottle is sleek and the colours really tie in with the 'wake me up' vibe. And I especially like the engraved Rimmel branding on the side of the bottle.

What I was a little apprehensive about was the glass. Not only is a glass bottle heavier to carry around but it's also more breakable and harder to get product out of. Saying that, my current foundation is in a glass bottle so I can hardly criticize Rimmel for this when I'm a hypocrite as I continue to buy glass bottles. My concern was lifted after discovering that the Wake me Up foundation comes with a built in pump. Hallelujah! I was surprised by this as my Auntie had previously shown me her bottle and it came without a pump and instead some weird wand device. I'm not sure whether this was the first version of the foundation to be sold or she was just unlucky and picked up the store sample or something... But yes, a pump.
Something small and may not be a winning factor for most, but for me, who needs to apply make-up in a rush and with as little mess as possible, this is a brilliant bonus to have.

The foundation itself is lovely and thick. For some people this is a no-go, but for me, it's perfect. I prefer to have a thick formula and apply with a 'a little goes a long way' mentality, rather than having to continuously build up layers of a thin consistency. It only takes me a few minutes to get a good, even consistency and for the foundation to cover my flaws.

Like some other people have mentioned, there is a slight perfume scent to the foundation. This neither bothers me or makes me excited. I'm not used to having a perfumed foundation so it is a little strange but it's not an unpleasant smell so doesn't put me off using the product.

My only downside to this product and something I hope Rimmel will improve on over time is the shade options. There's currently only half a dozen which could be quite restrictive to some skin tones. I'd also advise anyone purchasing this product to test the shades in store as although the shades are quite similar, their undertones differ quite a lot. For me, I always go for yellow undertones as I find pink undertones make my face too cool and pale. There's both a mix of yellow and pink undertones in the shades so keep testing until you find the right one.
Overview:

Pros
• Good value for money
• Rimmel often do 3 for 2 and special deals on their products
• Product comes with a pump - less mess and hassle
• Thick consistency - less is more
• Great design and branding

Cons
• Glass could be heavy and more likely to break
• Perfume scent may not be for everyone
• Limited variety of shades
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