Thursday, 20 December 2018

Virgin Trains 'It's A Wonderful Line' And Why It's Important...

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Anyone knows me knows I'm a big fan of Christmas. The food, the friends, the family, the music and the movies. According to a recent poll, the 1946 film 'It's A Wonderful Life' came out on top as the UK's favourite Christmas film. And if you're travelling with Virgin Trains this festive period - chances are you'll come across a part of it.




As of this month, from Glasgow to London, the entire script from the film has been painted across the platform to tell the story. My mum always raved about this film to me as a child, and if you don't know, it tells the story of a man called George who (without giving away too much) comes to the realisation that the world and his family would be better off without him. He then meets an angel who makes him value and appreciate all he has around him. So yeah, it's not your typical Christmas film, but one with a whole lot more meaning behind it.


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The campaign 'It's A Wonderful Line', a spin on the film's title is in partnership with charity 'Rethink Mental Illness' to show how powerful small acts of kindness can be, not just at Christmas but all of the time. It starts at London and 7.5km later ends at Glasgow with links to seek help also painted for those who need it. So not only can people who love the film pop down to see their fave quote, but it's a constant reminder to those suffering to reach out.


And it's a sentiment worth remembering. Away from the gifts of Christmas, and the fancy things in life in general, as the film points out (and one of my favourite quotes): "No man is a failure who has friends."


"Strange, isn't it? Each man's life touches so many other lives. When he isn't around he leaves an awful hole, doesn't he?" I don't know about you, but I'm a big believer in reminding those around me how great they are. It doesn't have to be anything huge, no big song or dance. A simple hug, a quick text or just spending some quality time with someone.  It'll make you feel great and chances are it'll make their day too.

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And if you happen to travel with Virgin Trains, you can find out more about the film, as it's available for free on their on-board app 'Beam.' You can check out more about the campaign here.
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